Quaker Oats

For Quaker Oats' #100ReasonsToRise campaign, we delivered a striking public brand activation at Toronto's Union Station, bringing everyday stories of resilience and achievement to life through the powerful photography of Misan Harriman. Positioned in one of Canada's busiest transport hubs, the installation was designed to stop people in their tracks, encouraging commuters and visitors to engage with the campaign and reflect on the inspiring stories being showcased.

At the heart of the activation was a large-format key clamp structure featuring high-quality UV-printed Dibond graphic panels that provided a bold and durable platform for the exhibition. Integrated AV pods with synchronised content added another layer of engagement, combining visual storytelling with dynamic digital experiences. Engineered with carefully concealed ballast systems to ensure stability and safety in a busy public environment, the activation successfully balanced creativity, practicality, and audience engagement, delivering a memorable brand experience in the heart of Toronto.