Hendrick's Gin

For Hendrick's Gin at the Curious Arts Festival, we designed and delivered the "Hendrick's Pequeueliar Bar" – a playful and immersive brand activation that perfectly captured both the spirit of the festival and the wonderfully unconventional character of the Hendrick's brand. Inspired by secret gardens, country fairs, and nostalgic adult playgrounds, the space blended quirky charm with carefully considered design to create a destination that festival-goers couldn't resist exploring.

From the decorated enclosure and bespoke drinks station to the eclectic styling details throughout, every element was curated to evoke a kitsch, shabby-chic atmosphere full of curiosity and discovery. The result was a memorable, highly shareable experiential marketing experience that brought together storytelling, hospitality, and engagement in a uniquely Hendrick's way.