Smile Train

For World Smile Day, we partnered with Smile Train, the world's largest cleft-focused nonprofit, to deliver a high-impact brand activation outside London's King's Cross Station. Designed to capture attention in one of the capital's busiest public spaces, the activation helped raise awareness of Smile Train's incredible work providing free cleft lip and palate surgery to children around the world. The installation encouraged thousands of passers-by to stop, learn more, and connect with the charity's mission.

The activation created a powerful platform for Smile Train to share the life-changing impact of its work. Combining strategic location, impactful design, and seamless delivery, the campaign helped bring an important global cause directly to the public, creating meaningful engagement and lasting awareness on World Smile Day.