MSC

Locations: London
Budget: £75,000 – £150,000

The Challenge

As a global leader in logistics, MSC needed a show-stopping presence at Multimodal 2025 that would do more than just stand out visually. Their brief called for a design that reflected their values of innovation, sustainability, and customer care, while also delivering functionality, attention to detail, and cost efficiency.

The Solution

We created a bold, high-impact stand that balanced cutting-edge design with MSC’s customer-first philosophy. A revolving header and halo-lit logo made the stand unmissable from across the show floor, while a welcoming bar and reception set the tone for meaningful conversations. Visitors could explore immersive VR stations and interactive touchscreens, while private C-suite meeting rooms offered a refined space for high-level discussions. Natural textures like timber screens, bamboo planters, and living greenery brought warmth and approachability, complementing the sleek architectural lines. With sustainability woven into the choice of materials and fabrication methods, the stand was not only eye-catching but also eco-conscious and re-usable. The end result was an engaging, premium environment that captured attention, reflected MSC’s values, and created a memorable experience for every visitor.