Macgregor

Location: Queen Elizabeth II Centre, London
Budget: £10,000 – £25,000

The Challenge

Create an engaging and impactful stand that enabled a flow of customers on and through the stand.

The Solution

Our 3D exhibition designers conceptualised an asymmetric arch idea for this exhibition stand, with multiple seating areas for engagement, meetings and points of contact. The simple yet effective use of MacGregor’s brand colours created two parallel pathways through the booth, one leading customers under the arch and the other towards the marketing displays.

The use of the arch also provided large surface areas for use of marketing visuals and information. Pendant lighting and Scandinavian style seating added style aligned with brand identity. The result? A clean, seamless and effective exhibition booth which attracted customers onto the stand and championed the client’s brand and products in a memorable way.