Italian Trade Agency

Location: London ExCel
Budget: £150,000 – £175,000

The Challenge

The Italian Trade Agency (ITA) needed a London exhibition stand that would be huge: both in size and in impact, to showcase Italian food and drink producers.

The Solution

With a total of 5 separate exhibition booths with 36 individual exhibitors making up this 364 square-metre pavilion, this exhibition stand really did have a VAST impact! We kept the exhibition stand design clean and minimal, with a clear and focused brand identity but whilst ensuring that the food and drink producers were able to be the centre of this attention-grabbing exhibition stand. With easily distinguishable zones for each producer, subtle storage areas and hidden cupboards, all whilst keeping the space open and engaging, this ginormous exhibition booth really did create the perfect space for celebrating Italian food and drink!

The ITA is a governmental agency that works to increase the business development of companies abroad and attraction for foreign investment in Italy, and we think this bright, spacious, and effective exhibition stand was able to achieve those goals!