Nissan

Locations: various European cities including London, Paris, Amsterdam and Madrid
Budget: £175,000 – £200,000

The Challenge

Nissan wanted to amplify its Champions League sponsorship with an unforgettable, multi-city activation that would engage football fans across Europe. The aim was to merge live action with digital content to create buzz and expand their social reach.

The Solution

We produced the Nissan Innovation Games, an 8-week immersive and digital experience staged in major European cities including London, Amsterdam, Paris, and Madrid. The knockout-style competition featured Europe’s top freestyle football influencers, culminating in a thrilling final in Madrid attended by stars like Luka Modrić, Eden Hazard, and Wayne Rooney.

The campaign generated 40 pieces of original content, achieving 350% growth on Nissan’s Instagram channel, 2.4 million YouTube views, and an organic reach of 270,000 – delivering exceptional engagement and brand visibility across Europe.