Asics

Locations: NEC Birmingham
Budget: £25,000 – £50,000

The Challenge

ASICS wanted a stand that would energize runners and immerse visitors in their brand at the National Running Show 2025. The design needed to combine striking visuals with interactive experiences to draw attention and keep visitors engaged.

The Solution

We created a dynamic, interactive stand featuring bold voile graphics, a massive lightbox, and an interactive cone reaction game to capture the crowd’s interest. Wooden pegboards, downlit alcoves, and a treadmill gait analysis zone provided both a premium retail feel and hands-on engagement, making exploring and purchasing seamless.

The result was a vibrant, action-packed space that embodied ASICS’ energy and delivered an unforgettable experience for runners and enthusiasts alike.