ASICS

Delivered at the National Running Show 2025, this modular exhibition stand for ASICS was designed around the runner journey of discover, try and buy. Clean architectural lines, warm timber-effect finishes and a large suspended banner created a premium presence that stood out on the show floor, while dedicated Road, Fast and Trail zones helped visitors easily navigate the product range. Illuminated hero product displays, wooden pegboards, recessed showcase areas and striking voile graphics ensured key footwear collections remained front and centre, reinforcing ASICS' position as a leader in performance running.

The exhibition stand combined product education with hands-on engagement, featuring a reaction challenge zone, multiple digital screens and an expanded gait analysis area with treadmills for real-time testing. Comfortable seating, integrated planting and informal meeting spaces encouraged visitors to spend longer on the stand, while branded illuminated cubes and halo-style product displays highlighted hero shoes throughout the space. Designed as a flexible modular exhibition system, the stand delivered maximum visual impact while supporting sustainability goals through reuse, redeployment and efficient production.